Whether the person is an individual

4.14 The Registration Authority has regard to whether the person on whom the fine is to be imposed is an individual. In determining the amount of a fine to be imposed on an individual, the Registration Authority takes the following into account:
a. that individuals may not have the resources of a firm;
b. that enforcement action may have a greater effect on an individual than on a firm; and
c. that it may be possible to achieve effective deterrence by imposing a smaller penalty on an individual than on a firm.
4.15 The Registration Authority also considers whether the person’s position or responsibilities are such as to make a contravention committed by the person more serious and whether a larger fine should therefore be imposed.